Does quality really matter?

I was in West Vancouver, Canada and stopped into the Running Room store to check out the products inside the store and I was in awe with what I saw.  Unfortunately, this can be a common experience at a few stores who have lost their passion or focus on the products that they sell.

Running Room Store, West Vancouver
Running Room Store, West Vancouver

It looked like a store full of seconds at regular retail prices.

Men's Top, Gathered along neckline and look at that hem
Men’s Top, Gathered along the neckline and look at that hem
Men's Top, Gathered along neckline
Men’s Top, Gathered along neckline
Men's Top, stretched neckline
Men’s Top, stretched neckline

Look at that poor hanger appeal and the store proudly display these products with their own label? Is the staff not trained or knowledgeable to know the products are damaged?  Does the company not have established standards?  Even the branded merchandise had poor hanger appeal.

Mens Top, Poor finishing
Mens Asic Top, Gathered along neckline, panels are too big
Women's Sugoi Top, Twisting on hem
Women’s Sugoi Top, Twisting on hem
Women's Sugoi Top, Twisting on Sleeve hem
Women’s Sugoi Top, Twisting on Sleeve hem

I got me thinking, do consumers not care about the quality of the products they are buying?

Women's Sugoi Top, stretched and poor stitching
Women’s Sugoi Top, stretched and poor stitching
Women's Sugoi Top, Stretched stitching
Women’s Sugoi Top, Stretched stitching
Women's Sugoi Top, Excess along stitch line
Women’s Sugoi Top, Excess along stitch line

Do brands (retailers) not care about the products they are selling to their customers?

Or is the brand (retailer) suffering at retail with the poor display of second quality products?

I am confident that if this brand (retailer) took control of their products and supply chain this would impact their business in a positive way.

Or is ignorance bliss?

3 thoughts on “Does quality really matter?

  1. Unfortunately the fact is labels do not sent quality managers to production facilities anymore. I have had my education at Berghaus Fashion ( unfortunately not there anymore) but the education I have had made my eye for quality sharp. And during production in Europe I always guided production in factories to make sure material like you show on the photo would absolutely not get the Berghaus label on it. In the end labels will destroy their own price quality level. People are prepared to pay lots of money for quality but if quality only gets worse people also will look around and buy other labels that give the quality they promise. Arrogance is the right word and everytime they wake up it is too late already !

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    1. Agree, I noticed more development staff at factories, which are there to work on new products, but I rarely see any direct quality control managers in factories in the last 7 years living in China. But it goes beyond QC and into Planning and Management. Control of the supply chain and branded products is what is needed for survival of the fittest.

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